Tag: 上海龙凤419


After hearing the fury of his senior staff, Sculley surveyed

2018年11月17日

上海419

Comments Off on After hearing the fury of his senior staff, Sculley surveyed


After hearing the fury of his senior staff, Sculley surveyed the members of the board. They likewise felt that Jobs had misled them with his pledge that he would not raid important employees. Arthur Rock was especially angry. Even though he had sided with Sculley during the Memorial Day showdown, he had

been able to repair his paternal relationship with Jobs. Just the week before, he had invited Jobs to bring his girlfriend up to San Francisco so that he and his wife could meet her, and the four had a nice dinner in Rock’s Pacific

Heights home. Jobs had not mentioned the new company he was forming, so Rock felt betrayed when he heard about it from Sculley. “He came to the board and lied to us,” Rock growled later. “He told us he was thinking of

forming a company when in fact he had already formed it. He said he was going to take a few middle-level people. It turned out to be five senior people.” Markkula, in his subdued way, was also offended. “He took some top executives he had secretly lined up before he left. That’s not the way you do things. It was ungentlemanly.”

later, after the Macintosh came out, Jobs again reiterated that lesson from his father: “When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall

and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

From Mike Markkula he had learned the importance of packaging and presentation. People do judge a book by its cover, so for the box of the Macintosh, Jobs chose a full-color design and kept trying to make it look qinpad

better. “He got the guys to redo it fifty times,” recalled Alain Rossmann, a member of the Mac team who married Joanna Hoffman. “It was going to be thrown in the trash as soon as the consumer opened it, but he was obsessed

by how it looked.” To Rossmann, this showed a lack of balance; money was being spent on expensive packaging while they were trying to save money on the memory chips. But for

When the design was finally locked in, Jobs called the Macintosh team together for a ceremony. “Real artists sign their work,” he said. So he got out a sheet of drafting paper and a Sharpie pen and had all of them sign their names. The signatures were engraved inside each Macintosh. No one would ever see shlf1314

them, but the members of the team knew that their signatures were inside, just as they knew that the circuit board was laid out as elegantly as possible. Jobs called them each up by name, one at a time. Burrell Smith went first.qinpad

Jobs waited until last, after all forty-five of the others. He found a place right in the center of the sheet and signed his name in lowercase letters with a grand flair. Then he toasted them with champagne. “With moments like this, he got us seeing our work as art,” said Atkinson.shlf1314

 

Jobs, each detail

was essential

to making the

Macintosh amazing.

68097777.com


Yet Jobs knew that he could manipulate Sculley by encouraging

2018年11月15日

上海419论坛

Comments Off on Yet Jobs knew that he could manipulate Sculley by encouraging


Yet Jobs knew that he could manipulate Sculley by encouraging his belief that they were so alike. And the more he manipulated Sculley, the more contemptuous of him he became. Canny observers in the Mac group, such as

Joanna Hoffman, soon realized what was happening and knew that it would make the inevitable breakup more explosive. “Steve made Sculley feel like he was exceptional,” she said. “Sculley had never felt that. Sculley became

infatuated, because Steve projected on him a whole bunch of attributes that he didn’t really have. When it became clear that Sculley didn’t match all of these projections, Steve’s distortion of reality had created an explosive situation.”

atmosphere. In the front of the meeting room, Jobs sat on the floor in the lotus position absentmindedly playing with the toes of his bare feet. Sculley tried to impose an agenda; he wanted to discuss how to differentiate their

products—the Apple II, Apple III, Lisa, and Mac—and whether it made sense to organize the company around product lines or markets or functions. But the discussion descended into a free-for-all of random ideas, complaints, and debates.

perfect for Apple, and Apple deserves the best.” He added that never before had he worked for someone he really respected, but he knew that Sculley was the person who could teach him the most. Jobs gave him his unblinking stare.

Sculley uttered one last demurral, a token suggestion that maybe they should just be friends and he could offer Jobs advice from the sidelines. “Any time you’re in New York, I’d love to spend time with you.” He later recounted the

climactic moment: “Steve’s head dropped as he stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for

days. ‘Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?’”

Sculley felt as if he had been punched in the stomach. There was no response possible other than to acquiesce. “He had an uncanny ability to always get

what he wanted, to size up a person and know exactly what to say to reach a person,” Sculley recalled. “I realized for the first time in four months that I couldn’t say no.” The winter sun was beginning

to set. They left the

apartment and walked

back across the

park to the Carlyle.

jiaoan8.com


Chris Espinosa found one way to satisfy Jobs’s design

2018年11月14日

上海千花坊

Comments Off on Chris Espinosa found one way to satisfy Jobs’s design


Chris Espinosa found one way to satisfy Jobs’s design demands and control-freak tendencies. One of Wozniak’s youthful acolytes from the days in the garage, Espinosa had been convinced to drop out of Berkeley by Jobs, whoaishahai

argued that he would always have a chance to study, but only one chance to work on the Mac. On his own, he decided to design a calculator for the computer. “We all gathered around as Chris showed the calculator to Steve and then held his breath, waiting for Steve’s reaction,” Hertzfeld recalled.shlf419

Jobs even tried to reengage Wozniak. “I resented the fact that he had not been doing much, but then I thought, hell, I wouldn’t be here without his brilliance,” Jobs later told me. But as soon as Jobs was starting to get himqinpad
shlf419

interested in the Mac, Wozniak crashed his new single-engine Beechcraft while attempting a takeoff near Santa Cruz. He barely survived and ended up with partial amnesia. Jobs spent time at the hospital, but when Wozniak recoveredqinpad
shlf419

he decided it was time to take a break from Apple. Ten years after dropping out of Berkeley, he decided to return there to finally get his degree, enrolling under the name of Rocky Raccoon Clark.

In order to make the project his own, Jobs decided it should no longer be code-named after Raskin’s favorite apple. In various interviews, Jobs had been referring to computers as a bicycle for the mind; the ability of humans toqinpad
shlf419

create a bicycle allowed them to move more efficiently than even a condor, and likewise the ability to create computers would multiply the efficiency

oftheir minds. So one day Jobs decreed that henceforth the Macintosh should be known instead as the Bicycle. This did not go over well. “Burrell and I thought this was the silliest thing we ever heard, and we simply refused to

use the new name,”

recalled Hertzfeld.

Within a month

the idea was dropped.

www.chaonz.cn


Jobs left, and Hertzfeld went back to his work. Later that afternoon

2018年11月14日

上海千花坊

Comments Off on Jobs left, and Hertzfeld went back to his work. Later that afternoon


Jobs left, and Hertzfeld went back to his work. Later that afternoon he looked up to see Jobs peering over the wall of his cubicle. “I’ve got good news for you,” he said. “You’re working on the Mac team now. Come with me.”

Hertzfeld replied that he needed a couple more days to finish the Apple II product he was in the middle of. “What’s more important than working on the Macintosh?” Jobs demanded. Hertzfeld explained that he needed to get his Apple II DOS program in good enough shape to hand it over to someone.

“You’re just wasting your time with that!” Jobs replied. “Who cares about the Apple II? The Apple II will be dead in a few years. The Macintosh is the future of

Apple, and you’re going to start on it now!” With that, Jobs yanked out the power cord to Hertzfeld’s Apple II, causing the code he was working on to

vanish. “Come with me,” Jobs said. “I’m going to take you to your new desk.” Jobs drove Hertzfeld, computer and all, in his silver Mercedes to the Macintosh offices.

“Here’s your new desk,” he said, plopping him in a space next to Burrell Smith. “Welcome to the Mac team!” The desk had been

Raskin’s. In fact Raskin had left so hastily that some of the drawers were still filled with his flotsam and jetsam, including model airplanes.

Jobs’s primary test for recruiting people in the spring of 1981 to be part of his merry band of pirates was making sure they had a passion for the product. He would sometimes bring candidates into a room where a prototype of the Mac

was covered by a cloth, dramatically unveil it, and watch. “If their eyes lit up, if they went right for the mouse and started pointing and clicking,

Steve would smile

and hire them,” recalled

Andrea Cunningham.

“He wanted themto say ‘Wow!’”

tjcost.cn


Jobs kept insisting that the machine should look friendly.

2018年11月13日

上海419论坛

Comments Off on Jobs kept insisting that the machine should look friendly.


Jobs kept insisting that the machine should look friendly. As a result, it evolved to resemble a human face. With the disk drive built in below the screen,

the unit was taller and narrower than most computers, suggesting a head. The recess near the base evoked a gentle chin, and Jobs narrowed the

strip of plastic at the top so that it avoided the Neanderthal forehead that made the Lisa subtly unattractive. The patent for the design of the Apple case was issued in the name of Steve Jobs as well as Manock and Oyama. “Even

though Steve didn’t draw any of the lines, his ideas and inspiration made the design what it is,” Oyama later said. “To be honest, we didn’t know what it meant for a computer to be ‘friendly’ until Steve told us.”

spirit. It emphasized rationality and functionality by employing clean lines and forms. Among the maxims preached by Mies and Gropius were “God is in the details” and “Less is more.” As with Eichler homes, the artistic sensibility was combined with the capability for mass production.

Jobs publicly discussed his embrace of the Bauhaus style in a talk he gave at the 1983 design conference, the theme of which was “The Future Isn’t What It Used to Be.” He predicted the passing of the Sony style in favor of Bauhaus

Every month or so, Manock and Oyama would present a new iteration based on Jobs’s previous criticisms. The latest plaster model would be dramatically

unveiled, and all the previous attempts would be lined up next to it. That not only helped them gauge the design’s evolution, but it prevented

simplicity. “The current wave of industrial design is Sony’s high-tech look, which is gunmetal gray, maybe paint it black, do weird stuff to it,” he said. “It’s easy to do that. But it’s not great.” He proposed an alternative, born of

the Bauhaus, that was more true to the function and nature of the products. “What we’re going to do is make the products high-tech, and we’re going to package them cleanly so that you know they’re high-tech. We will fit them in a small package, and then we can

make them beautiful

and white, just like

Braun does

with its electronics.”

www.bailuhu.net


By early 1981 the Mac team had grown to about twenty,

2018年11月12日

上海419

Comments Off on By early 1981 the Mac team had grown to about twenty,


By early 1981 the Mac team had grown to about twenty, and Jobs decided that they should have bigger quarters. So he moved everyone to the second floor of a brown-shingled, two-story building about three blocks from Apple’s main offices. It was next to a Texaco station and thus became known as

Texaco Towers. In order to make the office more lively, he told the team to buy a stereo system. “Burrell and I ran out and bought a silver, cassette-based boom box right away, before he could change his mind,” recalled Hertzfeld.

a long-distance call to go through without extra charges. The article revealed that other tones that

served to route calls could be found in an issue of the Bell System Technical Journal, which AT&T

immediately began asking libraries to pull from their shelves.

As soon as Jobs got the call from Wozniak that Sunday afternoon, he knew they would have to get

 

their hands on the technical journal right away. “Woz picked me up a few minutes later, and we went

to the library at SLAC [the Stanford Linear Accelerator Center] to see if we could find it,” Jobs recounted.

It was Sunday and the library was closed, but they knew how to get in through a door that was rarely locked.

“I remember that we were furiously digging through the stacks, and it was Woz who finally found the journal

with all the frequencies. It was like, holy shit, and we opened it and there it was. We kept saying to ourselves,

‘It’s real. Holy shit, it’s real.’ It was all laid out—the tones, the frequencies.”

Wozniak went to Sunnyvale Electronics before it closed that evening and bought the parts to make

an analog tone generator. Jobs had built a frequency counter when he was part of the HP Explorers

Club, and they used it to calibrate the desired tones. With a dial, they could replicate and tape-record

the sounds specified in the article. By midnight they were ready to test it. Unfortunately the oscillators

they used were not quite stable enough to replicate the right chirps to fool the phone company.

“We could see the instability using Steve’s frequency counter,” recalled Wozniak, “and we just

couldn’t make it work. I had to leave for Berkeley

the next morning, so we

decided I would work

on building a digital

version once I got there.”

www.zj628.com


When Jobs was looking for someone to write a manual for the

2018年11月9日

上海419论坛

Comments Off on When Jobs was looking for someone to write a manual for the


When Jobs was looking for someone to write a manual for the Apple II in 1976, he called Raskin, who had his own little consulting firm. Raskin went to the

garage, saw Wozniak beavering away at a workbench, and was convinced by Jobs to write the manual for $50. Eventually he became the manager of Apple’s

publications department. One of Raskin’s dreams was to build an inexpensive computer for the masses, and in 1979 he convinced Mike Markkula to put him in charge

 

to pick him up. They immediately drove up from Los Altos. “

My head had been shaved, I was wearing Indian cotton robes,

and my skin had turned a deep, chocolate brown-red from the sun,”

he recalled. “So I’m sitting there and my parents walked past me about

five times and finally my mother came up and said ‘Steve?’ and I said ‘Hi!’”

They took him back home, where he continued trying to find himself.

It was a pursuit with many paths toward enlightenment. In the mornings

and evenings he would meditate and study Zen, and in between he would

drop in to audit physics or engineering courses at Stanford.

The Search

Jobs’s interest in Eastern spirituality, Hinduism, Zen Buddhism,

and the search for enlightenment was not merely the passing phase

of a nineteen-year-old. Throughout his life he would seek to follow

many of the basic precepts of Eastern religions, such as the emphasis

on experiential praj?ā, wisdom or cognitive understanding that is intuitively

experienced through concentration of the mind. Years later, sitting in his

Palo Alto garden, he reflected on the lasting influence of his trip to India:

Coming back to America was, for me, much more of a cultural shock than

going to India. The people in the Indian countryside don’t use their intellect

like we do, they use their intuition instead, and their intuition is far more

developed than in the rest of the world. Intuition is a very powerful thing,

more powerful

than intellect, in my

opinion. That’s had

a big impact on my work.

cypaint.cn


Jobs said. “They had a life they were happy with.”

2018年11月8日

爱上海

Comments Off on Jobs said. “They had a life they were happy with.”


Jobs said. “They had a life they were happy with.”

Their only splurge was to take a Princess cruise each year.

The one through the Panama Canal “was the big one for my dad,”

 

according to Jobs, because it reminded him of when his

Coast Guard ship went through on its way to

San Francisco to be decommissioned.

 

Jobs confided to close friends that he was driven by the pain he was feeling

about being put up for adoption and not knowing about his birth parents.

“Steve had a very profound desire to know his physical parents so he could

better know himself,” Friedland later said. He had learned from Paul and

Clara Jobs that his birth parents had both been graduate students at a university

and that his father might be Syrian. He had even thought about hiring

a private investigator, but he decided not to do so for the time being.

“I didn’t want to hurt my parents,” he recalled, referring to Paul and Clara.

“He was struggling with the fact that he had been adopted,” according to

Elizabeth Holmes. “He felt that it was an issue that he needed to get hold

of emotionally.” Jobs admitted as much to her. “This is something that is

bothering me, and I need to focus on it,” he said. He was even more open with

Greg Calhoun. “He was doing a lot of soul-searching about being adopted, and

he talked about it with me a lot,” Calhoun recalled. “The primal scream and the

mucusless diets, he was trying to cleanse himself and get deeper into his

frustration about his birth. He told me he was deeply angry about the

fact that he had been given up.”

John Lennon had undergone the same primal scream therapy in 1970,

and in December of that year he released the song “Mother” with the

Plastic Ono Band. It dealt with Lennon’s own feelings about a father who

had abandoned him and a mother who had been killed when he was a teenager.

The refrain includes

the haunting chant “

Mama don’t go, Daddy come

home.” Jobs used to

play the song often.

www.sl1818.com


Daniel Kottke was not one of them. He had been Jobs’s

2018年11月7日

上海419

Comments Off on Daniel Kottke was not one of them. He had been Jobs’s


Daniel Kottke was not one of them. He had been Jobs’s

soul mate in college, in India, at the All One Farm, and in

the rental house they shared during the Chrisann Brennan

crisis. He joined Apple when it was headquartered in Jobs’s

 

garage, and he still worked there as an hourly employee.

But he was not at a high enough level to be cut in on the stock

options that were awarded before the IPO. “I totally trusted Steve,

and I assumed he would take care of me like I’d taken care of him,

 

so I didn’t push,” said Kottke. The official reason he wasn’t given

stock options was that he was an hourly technician, not a salaried

engineer, which was the cutoff level for options. Even so, he could

 

have justifiably been given “founder’s stock,” but Jobs decided not to.

“Steve is the opposite of loyal,” according to Andy Hertz-feld, an early

Apple engineer who has nevertheless remained friends with him.

“He’s anti-loyal. He has to abandon the people he is close to.”

 

a breadboard. “While Steve was breadboarding, I spent time playing my

favorite game ever, which was the auto racing game Gran Trak 10,” Wozniak said.

Astonishingly, they were able to get the job done in four days, and

Wozniak used only forty-five chips. Recollections differ, but by most

accounts Jobs simply gave Wozniak half of the base fee and not the bonus

Bushnell paid for saving five chips. It would be another ten years before

Wozniak discovered (by being shown the tale in a book on the history of

Atari titled Zap) that Jobs had been paid this bonus. “I think that Steve needed

the money, and he just didn’t tell me the truth,” Wozniak later said.

When he talks about it now, there are long pauses, and he admits that it

causes him pain. “I wish he had just been honest. If he had told me he

needed the money, he should have known I would have just given it to

him. He was a friend. You help your friends.” To Wozniak, it showed

a fundamental difference in their characters. “Ethics always mattered to me,

and I still don’t understand why he would’ve gotten paid one thing and told

me he’d gotten paid another,” he said. “But, you know, people are different.”

When Jobs learned this story was published, he called Wozniak to deny it.

“He told me that he didn’t remember doing it, and that if he did something

like that he would remember it, so he probably didn’t do it,” Wozniak recalled.

When I asked Jobs directly, he became unusually quiet and hesitant.

“I don’t know where that allegation comes from,” he said. “I gave him

half the money I ever got. That’s how I’ve always been with Woz. I mean,

Woz stopped working in 1978. He never did one ounce

of work after 1978.

And yet he got exactly

the same shares of

Apple stock that I did.”

njkll.com.cn


Jef Raskin was the type of character who could enthrall

2018年11月7日

上海419

Comments Off on Jef Raskin was the type of character who could enthrall


Jef Raskin was the type of character who could enthrall Steve Jobs—or annoy him. As it turned out, he did both. A philosophical guy who could be both playful and ponderous, Raskin had

studied computer science, taught music and visual arts, conducted a chamber opera company, and organized guerrilla theater. His 1967 doctoral thesis at U.C.

San Diego argued that computers should have graphical rather than text-based interfaces. When he got fed up with

teaching, he rented a hot air balloon, flew over the chancellor’s house, and shouted down his decision to quit.

your intuition starts to blossom and you start to see things more clearlyand be in the present more. Your mind just slows down, and you see

Bruce Horn was one of the programmers at Xerox PARC. When some of his friends, such as Larry Tesler, decided to join the

Macintosh group, Horn considered going there as well. But he got a good offer, and a $15,000 signing bonus, to join another

company. Jobs called him on a Friday night. “You have to come into Apple tomorrow morning,” he said.

a tremendous expanse in the moment. You see so much more than

you could see before. It’s a discipline; you have to practice it.

Zen has been a deep influence in my life ever since. At one point

I was thinking about going to Japan and trying to get into the

Eihei-ji monastery, but my spiritual advisor urged me to stay here.

He said there is nothing over there that isn’t here, and he was correct.

I learned the truth of the Zen saying that if you are willing to travel around

the world to meet a teacher, one will appear next door.

Jobs did in fact find a teacher right in his own neighborhood. Shunryu Suzuki,

who wrote Zen Mind, Beginner’s Mind and ran the San Francisco Zen Center,

used to come to Los Altos every Wednesday evening to lecture and meditate

with a small group of followers. After a while he asked his assistant,

Kobun Chino Otogawa, to open a full-time center there. Jobs became

a faithful follower, along with his occasional girlfriend, Chrisann Brennan,

and Daniel Kottke and Elizabeth Holmes. He also began to go by himself on

retreats to the

Tassajara Zen Center,

a monastery near

Carmel where

Kobun also taught.

www.china-yinxiang.cn