Zeng Bibo, founder and CEO of Ymatou, said overseas shopp

2019年3月28日

上海乌托邦

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ping via livestreaming services could completely and truly demonstrate the detailed infor

mation of overseas products to domestic consumers, and have gained wide popularity with the younger generation.

Zeng added that the consumers’ demands have become more p

ersonalized and diversified. “They have higher requirements for high-quality and cost-effe

ctive products, which brings out huge opportunities for cross-border e-commerce industry.”

It is noteworthy that the post-90s generation favor niche

and designer brands, and also are addicted to livestreaming videos, Zeng said.

Founded in 2010, Ymatou is a consumer-to-consumer or C2C marketplace engaged in cross-border e-commerce.

By the end of the second quarter in 2018, the site had about 50 million users and hired more than 60,000 overseas buyers in 83

countries including the United States, the United Kingdom, Japan, South Korea and Australia.

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